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Research papers

Benefits and challenges of multi-sourcing

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.The paper discusses the results of a comparison study of nine US sample...

Catalogue: Panel Research 2006
Author: Olivier de Gaudemar
October 8, 2006
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Citation

de Gaudemar, O. (2006a, October 08). Benefits and challenges of multi-sourcing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/benefits-and-challenges-of-multi-sourcing